Landing page: Health Technology startup

Download color palette

Hey guys, what’s up?

Today I want to talk about preventative healthcare, and acquaint you with some work we’ve been doing on presenting discoveries about the human microbiome using web design.

Biomesense is a biotech company that makes hardware and software technology to help scientists, doctors, and pharmaceuticals better understand gut microbiome data – which is increasingly crucial for preventative healthcare. Biomesense challenged Zajno to visualize their hefty datasets, which we processed and structured so as to transform them into information about a range of health conditions.

As in any web development project, it’s the landing page that first catches the eye. Together with Bogdan I created this in Figma, with all the 3D visuals made via 4D Cinema. The page needed to effectively communicate the company’s purpose and value proposition: our solution was in the form of our own finely-tuned layout, balancing text with additional graphics that visualised the concepts we were explaining.

We’ve written more about the design process of this project in our case study.

I’ve done my best to explain this project in a few words – but if anything’s not clear or you’d like to know more, please let me know!