Sprout Social "Social Amplification" Solutions Illustrations

The Social Amplification page communicates the idea of an organization using the right tools and content to get their brand message out in front of a large audience and create raving fans.

In order to visually support that message, I used the relatable concept of an up-and-coming band. The band is out there playing shows and making music (the content) and producing merch (the tools) in order to and create and inspire new fans. These raving fans as a result will spread the bands message and get others to start listening to their music (e.g. hosting a listening party), thereby growing the audience.