Introducing Shopify Balance

Banks are not designed to support small businesses. A huge barrier entrepreneurs face is access to financial services & managing cash flow. That’s why we created Shopify Balance: so entrepreneurs can manage their money where they make it and focus on building their business. Learn more at shopify.com/balance.

When I joined Shopify back in July, the Balance product were well on their way. I as able to come in and help bring the marketing experience to life, including the art direction for this video.

In-house Team

GTM Design Lead: Taryn Niesena

Art Direction & Design: Daina Lightfoot

Content Strategy: Melissa Maehara

Production: Adam Avrashi

External Folks

Director Marysia Makowska

DP: Zoe Simone-Yi

Producer: IMPOSTER

Editor Kinomoto: Marton Gothar

VFX: Lunapark Motion Arts Collective

Real Merchants: Gay Pride Apparel, Boba Bao Slimes, Maranta Plant Shop