Rate of Convergence

Here's a bug we recently developed for a client's new mark. We started with rough pencil sketches based on conceptual direction from the client, and then started tightening things up, including the client along every step of the way. The goal for us is to always meet and exceed client expectations and to create marks and identity systems that marry form and communicative function. We'll have a case study that walks through rationale soon on our site.