Olivia Joya - Therapist - Brand Strategy
🌿 OLIVIA JOYA
🎯 PROJECT OVERVIEW
Olivia Joya is a certified Bowen Therapist, meditation teacher, and gut reset facilitator. Her wealth of tools, life and therapeutic experience, intuition, empathy, and connection ability allow her to help clients in an all-rounded holistic way.
âš¡Â SERVICES
Brand Strategy | Rebranding | Visual Identity | Web Design
🦄 PROJECT GOAL
The main goal of this rebranding project is to create a new, impactful look that is client-centric and articulates a core brand idea. Two other strong points are: energize the brand expressions and optimize identity for the digital environment.
🔴 See the full case-study 🔴
🌟 DISCOVER & DEFINE
With a changed name and an organized strategy, Olivia needed a new identity system because the old one had technical problems and she felt it doesn't represent her anymore.
Her goal is to help as many people as she can live happy, relaxed & pain-free through her techniques.
We started the process by conducting research and defining Olivia's competition, audience & finding room for positioning. Our goal was to design materials that evoke Olivia's brand personality, keywords & attributes.
This stage is important when we develop the visual identity because we know exactly for who it is and how it should look & feel. A smart system builds awareness and shifts the perception of a brand. We focused more on Olivia's target audience by communicating the benefits of her services & techniques. At this stage, we define the brand DNA and set clear guides for the visual identity, that has to match the client's expectations and business goals.
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We are Mark Notion
A global branding agency that unlocks possibilities for every business to express itself with its unique character & connect with its people.
Find us at:Â www.marknotion.com
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