Brand Concept – Instantly
These are slides of the Brand Concept document for Instantly. When we first started working with the Instantly team on Instantly we wanted to deepen the brand ‘behind the app’. What Instantly does is help eliminate the noise and bring fans and creators closer together through timely notifications.
When we started working on Instantly they had already grown fond of the red circular shape that had a connection to ‘notifications’. We wanted to dig deeper though and really get to the essence of Instantly. One of the most obvious ways Instantly allows brands to forge deep relationships, is by letting fans be the first to know about updates. This in turn leads to a deeply committed fanbase.
That’s how we came up with a concept that involved ‘being the first to know’ with the red color representing the beating heart of the fanbase.
