Blacklist

The Blacklist is a streetwear clothing store that comes with an objective to bring pieces with great price and refined aesthetics. The goal was, through the briefing, to create a minimalist and modern brand. The public is mostly male and are low/medium-income people who want to maintain and care about their style.

The logo was created based on a sans serif font, but modified with cuts and optical adjustments, producing a modern, minimalist and also very imposing logo (Consequently bringing a great feeling of a respected brand). In addition to the main version, the logo has two reductions that will be used at specific times, as an avatar for social networks, among others.

The color palette takes into consideration the brand name, bringing black and white as the main color and using orange as a complementary color. The black and white color has a great contrast, and the orange will help to reinforce the brand and will be in small details.