The Bike Lane

You can tell a lot about a person by their bike. Well, at least in China you can.

Featuring people and their bikes from a street in Shanghai, The Bike Lane is a series of portraits taken by photographer and TBWA COO Emmanuel André.

The logo and branding system were designed to play off of the geometric image compositions and frame the spirit of the project. This was applied to promotional materials, packaging, a website and the art direction for exhibitions in Shanghai and New York.