Tejas

Tejas is a yoga studio that was created to obtain financial resources for an NGO dedicated to helping homeless children, within its philosophy of life is to seek physical health but also emotional and spiritual.

We made the integral brand design, visual identity system, stationery applications, editorial style, and brand graphics, we wanted to translate into a visual language different ideas such as freshness, peace, tranquility, and Comfort, we did it mainly through a soft color palette, with light tones that invite meditation, to feel calm, welcome, relaxed.