"Stock AC" Logo

Here is the logo I made for ‘Stock AC’, a website that will collect photos and illustrations free to download and use also for commercial works.
The concept of the logo merges the meanings “free” and “download”. The letter “o” of the world Stock is replaced by a zero - St0ck - to express the “free” part. “Download” is represented by the down arrow ↓ inside of the negative space.
The logotype is created with an original typeface.