Longplay
Longplay is the cannabis brand portfolio company that – among other things – develops and manages the Willie's Reserve and Willie's Remedy brands tied to legendary country music artist and cannabis advocate, Willie Nelson.
After going through a lot of ideas for this logo design I landed on the idea of the record crate. The company is rooted in developing cannabis brands tied to the music industry and like a record collection, a company like Longplay is the sum of its parts.
After several iterations I landed here.
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