Brand Identity Design for Mid-Carolina Electric Cooperative
Creating the co-op of the future.
After almost 80 years of delivering reliable, affordable electricity to its members, Mid-Carolina Electric Cooperative was at a pivotal juncture. Faced with a host of rapidly changing service offerings and member expectations, the co-op looked to Riggs Partners for help. Together, we affected positive, internal cultural change, facilitated strategic planning and rebranded for a new era of service.
brand identity
brand strategy
collaborative
cooperative
electric co op
internal communications
logo design
marketing strategy
rebrand
riggs partners
rural electric
south carolina
website
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Posted on
Mar 30, 2022
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