There's no 'i' in desgn.

The creative process is a team effort, by which I mean the team makes ALL the calls. Who cares if the receptionist has more sway than you? They represent the people who will respond to the design. You're not the audience you're the designer and purple is my favourite colour; so make the chair purple. Make your trousers purple. Do you think we could get a picture of my dog in there?

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