Mercurial Finance - Rebrand (Logo)

Mercurial Finance needs a rebrand to symbolize the new effort that we're bringing in to expand the product.

Mercurial name came from the Roman god Mercury (Mercurius in Latin) was the messenger and herald of the gods and also the god of merchants and thieves.

Instead of double wings, we try with a single wing shape and try to make it sexy.

We change from the original green color to shades of green-purple to symbolize the energy that we're trying to bring.

Attached are the:

  • old vs new

  • on dark & light background

  • logo application on website

  • coin ticker

  • a part of our ideation moodboard

Posted on Apr 16, 2022

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