Introduction

Scout is an online platform that revolutionized sports scouting by making it easier and more accessible. It changed the way Scouters find athletes, bringing them together while eliminating geographical barriers.

We were assigned to design a bold brand identity and web app, building a whole brand experience that would bring their uniqueness to life.

Brand strategy

At Om, we create design that makes a difference. Every design solution is based on extensive research and a defined brand strategy.

For Scout, after our research and strategy have been done, we developed a distinct brand identity, specifically designed to evoke the uniqueness of the project, creating brand awareness and recognition, while standing out in mind of their users.

Designing the identity

We designed a clean logo and a strong color palette, that would be subconsciously associated with sports while maintaining the strong, differentiated look of the brand.

The central brand identity element is “The Scout Radar”, extensively used across all platforms. From the brand collaterals to the website, web app, and marketing materials.

The results

Our team worked with Scout to develop several design concepts until we found the perfect solution for designing their brand identity. Our work resulted in a distinct brand identity that differentiates the product on the market and in the mind of their customers.

Read more about the project and our methodology here.

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