Dog walking app

This is a bit of my design process for a dog walking mobile app. Using design thinking I was able to state the problem, then investigate further to find solutions. The problem is that dog owners need a service to connect to dog walkers.

Research

I conducted interviews using UsabilityHub (research interviews) where I had access to 5 participants. Further research and observations were carried out on similar mobile app on Playstore and App store.

User flow diagram

My user onboarding flow seeks to establish trust between the user and the service before the user signs up.

User Persona

Wireframe

I made two wireframe versions for the onboarding and search screen to test out which one had a better user experience. Both versions turned out cool but I made further modifications to the final one for visual design.

This wireframe narrows the search for the user in a fast way while establishing trust and confidence in the service. This is done by showing the kinds of dogs walked on the platform. It also shows the number of walkers that have walked these kind of dogs.

This version lets the user easily find top rated dog walkers. This would make sense if the business goal supports paid programs that highlight top rated dog walkers. Regardless, top rated dog walkers can also earn their spot by maintaining good reviews.

Visual Design

Overall I went for a warm/neutral palette to evoke a sense of warmth and comfortability. My goal is to enable trust between the dog owner and the dog walker. 

I made a few considerations,

Onboarding

Onboarding using video/imagery, typography and neutral colours provides a soft landing for the user, giving grounds to establish trust. This is made credible by listing some guarantees for the user.

Search

The goal of the search is to help users find top rated and verified dog-walkers. This is crucial since the user must trust who they are dealing with.

Profile

This is the one-stop place for users to verify the dog-walker’s status and qualifications. Users can also make connections to the dog-walker through this screen (i.e booking, message, call).

Booking/Message

Booking the dog-walker has to be easy, with clearly stated details of price, availability and special considerations. Users should also be able to drop a note with the dog-walker.

Press ❤️ if you like my design and share a feedback!

I'm available for new projects.

Thank you for watching!!!