Case Study: Gitti Conscious Beauty

Berlin-based conscious beauty brand gitti was in need of a partner capable of creating a holistic brand experience grounded in their beliefs of diversity, inclusivity, and authenticity.

Excited by what we’d been able to achieve with their brand symbol redesign, they decided to entrust HY.AM STUDIOS with this broader brand overhaul.

In close collaboration with gitti’s team, we conceived a new branding strategy, brand identity, and online shop to supply gitti with the right tools for translating their brand mission into a unique and consistent story across all channels, and bringing them one step closer to making their vision of a new, more inclusive beauty industry a reality. 

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