Logo Design for Elysium

Logo Concept for a cryptocurrency for the luxury asset industry.

Elysium in Greek Mythology was the final resting place for heroes & virtuous men. They had to pass through the underworld’s gate depicted here to get to it.

Most cryptocurrency logos are abstract & minimal so to stand out from competitors, I took a completely different route with this one.

The brand serves a wealthy clientele, which is reflected in the mature & sophisticated design that communicates prestige.

For an added element of luxury & exclusivity, the colors were used as traditional symbols of wealth  and status.