B.Buy: Animated logo

You remember the B.Buy project, right? It's a platform that makes online shopping as easy as possible. You don't need to waste time wandering around the website; everything is just at hand.

As a motion designer, it was crucial to depict the atmosphere of the website and its ultimate goal: effortless shopping. After multiple drafts, we get the desired logo: smooth transition and round shapes, simple and elegant. While creating, I kept the balance between a color palette, letter size, and font. The latter was done by strictly following the B.Buy guidelines so that the logo is instantly recognizable.

All animation was done in Adobe After Effects.