Primer Brand Collateral
A place for kids to learn and discover, together
How can we create an education system that prepares today’s kids to take on tomorrow’s challenges? Give them space to explore their interests. Teach them how to think, not what to think. Challenge them to dive deeper into their passions. And never underestimate them. Since 2020, the team at Primer has been building exactly that. From online clubs to in-person microschools, they’re building the education experience kids deserve, empowering future generations to bend the arc of history. When the team at Primer got in touch, I immediately connected with their vision and brought on my creative partner, Danielle LaRoy, to get started. What came next was a holistic brand endeavor to bring the magic of Primer to life, from brand positioning and voice through visual identity and web.
