Trace Logo and Branding Design

Trace Logo and Branding Design

Trace helps pet owners know their pet location and if he is healthy and comfortable, by using AI and data.

Trace's goal is to enable pet owners to utilize smart technology to not only track their pet's location, but also to monitor their pet's wellbeing.

The Trace name is self-explanatory, and the main goal of the Trace is to reveal the position of your pet. Working with the Trace, the logo design is inspired by the term itself. It is made with a grid that enabled me produce all of the characters in the same style, inspired by map streets, as well as a tracing line that follows you and always knows where you are!

Trace graphics were inspired by the trial line, which reflects so much about the brand, in addition to the logo design. With a really dynamic color palette that is both pleasurable to look at and unusual in the industry. Trace's brand is all about conveying its values: friendly, trustworthy, approachable, and modern, which are represented through bright and lively images paired with basic and clean typography.

Get in touch with me:

contact@secondeight.net — www.secondeight.net — Instagram — Behance