Layout testing: content optimization

At Upworthy, we're big fans of A/B testing. Awhile ago, I suggested testing complete layouts too to see how a design might holistically affect stats and this was the variation we ended up trying out.

For extra fun, you can compare the screenshot of the test with the live article: http://www.upworthy.com/a-homeless-man-escapes-the-streets-by-taking-out-37000-in-student-loans