Grandpapír

Grandpapír is a Czech company that sells high quality paper, cardboard, foil and others. I tried to create a distinctive and dynamic identity. A key part of the work was to design a logotype as a constructive element with a clear and simple message that would unite all print materials and ensure visual unity. I designed a logotype, which structure resembles stacked sheets of paper and has multiple variants. To add to Grandpapír visual language a number of additional elements were created. Just like the logotype, they contribute to variability and exist in several variants. The company’s visual identity was printed on different types of paper that this company offers. Each printed material contains information about its brand, specific type and grammage. In this way, paper itself is a distinctive part of the company presentation.