Sasayaki Japanese Whisky

A packaging comp designed at Moxie Sozo for Sasayaki Whisky that did not move forward.

Titled: Sound on Air

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A whisper is the slightest thing. What if we could see it?

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A word, once spoken, dissolves into nothing. Or does it? Sound and breath diffuse until they surround you, enveloping you in meaning. Once they've wrapped themselves around you, they rarely let you go. This direction celebrates the romance and precision a great whisky requires. At its heart is an evaporating orb, a slight reference to the hot springs from which we source our water.

Positioning content written by Evan Faber at Moxie Sozo.