Rebranding Tools

Name: Rebranding Tools
Uploaded: 2022-06-24 20:36:28 -0400
Channel: Design Etiquette

Tools offers various services for children: Psychology, Occupational Therapy, Psychopedagogy, and Speech Therapy. This multidisciplinary team, together with parents and teachers, helps children thrive.

We reimagined the brand identity of Tools. We started by updating their logotype; we made it cleaner and rounded its edges to give it a friendlier look and feel. We then developed a color system that would help break down their services into separate areas within the brand.