Founder Tactics [3/3]: Web Experience

In our final installment of focusing on Founder Tactics, we wanted to share the dedicated landing page - www.founder-tactics.pilot.com. The page includes an intro, information about each of the esteemed speakers as well as details of their speaker sessions, a “why you should join us” showing off the value props of the conference itself, as well as promotional material at the end for Pilot.com. 

The landing page also has separate pages for session and speaker information. Built in Webflow, these were built as collections to make it easy for marketing to make updates to the section.

The registration page reinforces the logos for the speakers from well-known companies like Sequoia, Front, and Greylock, as well as a short form fill. 

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