Behind the Big Mac - McDonald's Campaign illustration proposal

So, Artbox tapped me on the shoulder to create a banner for McDonald's eco-friendly shindig, "Behind the Big Mac." The concept behind the banner is that McDonald's has now waved goodbye to heaps of waste, tons of plastic straws and gave the nod to non-plastic cutlery and packaging. Oh, and they wanted me to throw in some goofy characters to keep it light. So, here's to saving the planet, one McNugget at a time!