daily fitness

Force of Habit

Daily fitness is a gym with stylish interiors and trendy sports classes. The company's priorities are focused on fitness routine as a part of a successful lifestyle.

The client has big plans for the future including Daily's own sports outfits, eco-market, and massage services. Therefore, the logo design process was aimed at the open possibility of brand scaling.

The eye-catching D letter could be a stand-alone icon. It is shaped as a loop that symbolizes the repeatability of effective exercise habits. The letters in full sign provide a dynamic feeling of flexibility and solidity.