Lawrence Lofts - Brand & Identity Refresh

Sometimes a simple update is all a brand needs. Lawrence Lofts’ existing identity told a great story but through a very outdated website and some print collateral that needed a little love.

BT Creative stepped in to continue telling the story of Lawrence Lofts and highlight the already established branding elements, but with a modern feel.

We created an elevated brand guide, wrote new copy and messaging, curated a lookbook of photography, established a plan for success-driven online optics, and built and developed a brand new website. 

Visit https://lawrenceseattle.com/ to check it out for yourself!

Credit:

Project: Lawrence Lofts Brand & Identity Update

Client: Lawrence Lofts Apartments

Creative Director: Makayla Young (BT Creative)

Graphic Designer/Illustrator: Laurel Fisher (BT Creative)

Web Developer: Joseph Quinto

Marketing Team: Bryan Wilsey, Molly Bauer, & Bobbi Brown