The Hidden Influence of PR

Alternative artwork for Hyped, a podcast aiming to expose the role of public relations in undermining truth, with insights on how PR can also be used for good.

Pinnochio – the perfect symbol to represent the "lack of truth" theme – is integrated directly into the title.

The remaining typography uses a design trick to arrest the viewer's attention: the arrows guide the eye to read the text almost by compulsion. This symbolises how we can be led to read, believe, and say things against our own will, often without even realising it.