HOTROUTE LOGO/BRANDING DESIGN
I wanted to share one of the most recent HOT ROUTE Logo/Branding designs with you.
Hot Route is a company started by Taylor Throne and K-Aus. They both are well-known Madden YouTubers and have built a massive following due to their skills in Madden. Madden heavily uses plays and routes in its gameplay, and in order to be successful in the game, you need to be great at creating and using the best routes possible for your team. Hot Route sells E-Books that offer players high-level knowledge and tutorials on how to create the best routes possible so that they can be the very best in the game when they play.
Hot Route wanted to build a basic brand toolkit. They needed a basic identity refresh so that they can update their website in time for the Madden 23 launch that gets released in a few weeks. They couldn't stand their current brand identity. They wanted it rebuilt to be something that fits the space better, something that’s more modern, bold, powerful and sleek.
The idea was that this Hot Route brand feels like it fits in the Football and Madden community since there is a very similar design style in this niche world. It’s very bold, powerful, and modern. It was very important that the Hot Route brand feels like it can fit next to the Madden brand since it will essentially be an extension of it.
The Logo Concept was created by developing a more competitive and sophisticated font that would represent the basic principles of the Hote Route brand.
The idea was to create a strong typography and also include/create a route that goes through all along the typography. We try to create that gap and that route style within the font which can bee seen on the letter T.
