User Journey Mapping
After performing two week-long diary studies and a round of in-person user interviews it was time to share the synthesized findings with the whole product team!
I created three user journey maps to help to visualize and communicate the pain points and emotions of users as they perform research online, while breaking down the whole experience down into phases and tasks we could quickly refer to as we continue to build and plan.
Attached is a Sketch file with the template, I hope it's helpful for communicating research with your team!
UserJourneyMapKit.sketch
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customer experience map
customer mapping
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experience mapping
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Posted on
Jan 22, 2015
More by Carolyn Li-Madeo View profile
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