I will know it when I see it

Have you ever received this incredibly vague direction from a client?! When you think about it, it is not all that surprising that it comes up once in a while. How is the client meant to know the direction of a project when you don't even know? It is not until I've asked multiple questions, defined the target market, and have mood boards signed off on until I see the direction the project is heading in.

No matter how tempting it is to jump straight into the creative, don't do it! Involve the client as much as you can in the process and you're much more likely save time and avoid frustration. Client input and collaboration is key to success and better design! 😜