2023 NBA All-Star Game Logo Concept

Went for a custom ASG Logo based upon the old style ASG logos. I used elements true to Utah and Salt Lake City. The color scheme is based on the rebranding of the 2022-23 Utah Jazz. The most prominent piece in this logo is the Utah Arches. This is used to replace the "A" in the word "Star". On top of the star is probably the most recognized object when it comes to the Jazz, the SLC mountains, which they've used in branding for years. I was inspired by the old style and creative All Star Game Logos. Hope you enjoy and tell the NBA to bring back the creative logos.