Toyota - UX Optimization of Website

Toyota USA’s website is their brand’s gateway, responsible for building trust, driving sales, and creating lifelong customers. Toyota came to us with the goal of increasing conversion and revenue on their site and engaged AlphaSquad to perform a full audit and performance overhaul.

47% of customers expect a webpage to load in 2 seconds or less, according to skilled.co. Toyota recognized that even 100ms improvements in a homepage's load time can result in a significant increase in conversion. AlphaSquad’s, through code optimization, increased Toyota’s website speed measurably and combined with UX enhancements surpassed conversion rate objectives.