KIEHL'S LOVES 2022 X LINDA BARITSKI SEASONOFVICTORY CAMPAIGN

ILLUSTRATION SYSTEM + KEY VISUALS FOR 40+ CITIES/COUNTRIES

For the past 7 months, I’ve been working with the amazing team at Kiehl's creating the latest Kiehl’s Loves global campaign. The project involved creating a key visual, illustrated patterns and illustration icon system for over 40+ cities/countries around the world.

Illustrations for each country/city include imagery and iconic locations unique to each place. The mini kits I created for each destination are being used as a style guide for each location’s limited edition skincare packaging, POS, signage, events campaigns, products, accessories, animations and more.

Working with Kiehl's has always been a dream collaboration ever since I began as a freelance illustrator in 2017 - I was a huge fan of their collaborations with some of my favourite artists and illustrators (Craig & Karl, Peter Max, Aries Moross, Jeremyville, Simone Massoni, Ali Macdoodle and more) so working on this project was amazing.

This is just a taster of some of the work out in the world so far. I’ll be posting more from this project throughout the year as it unfolds – if you see the packaging or in-store graphics in your country please tag me! I’d love to see it out in the real world!

More about the project HERE

An interview with me about the project HERE

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