ASTERA - Luxury coffee infused fragrance brand
Brief
In this self-initiated project, I delved into a parallel universe,
where Starbucks took on the persona of a coffee-infused fragrance company.
The name 'Astera' derives from Greek mythology - similar to how Starbucks' signature Siren pays homage to old greek tales.
Utilising Starbucks' original colour palette, I tweaked the brand identity to create an heir of luxury, much like the everyday luxury of a Starbucks coffee.
The name Astera means 'star-like'.
The three fragrances follow this theme, being named after constellations that take on characteristics of each coffee scent profile.
- Orion (Original) - Virgo (Vanilla) - Musca (Musky)
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coffee
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design
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luxury
packaging
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Posted on
Sep 11, 2022
More by Kelsey Lindsay View profile
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