TBL Playoffs

Identity and logo system for the 2022 TBL Postseason.

The challenge was to create a unified system with emphasis on the league trophy, “The Lillie”, that can be adaptable to a bunch of different mediums including social posts and player merch.

Accompanying the trophy is a custom-built typeface that captures the high-stakes nature of the postseason by feeling competitive and prestigious. Variations of the mark include "Championship" and "Champions" headings.