Moon / IOS App / UI Exercise

The Brief

The client was a fake app called Moon. They are a new up and coming startup with the goal of revolutionising the NFT marketplace business with a design-first approach and a deeply curated experience for the users.

Objective

Establish visual language of this new NFT marketplace app that is ready to revolutionize the digital art scene. Lock a visual aesthetic and then scale the design on multiple screens, based on the wireframes and the flow that is provided from the client. Build a UI Library of the final UI and create a functional prototype.

Target

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beatiful experiences as much as they do with the digital art that they create, buy and/or sell.

Deliverables

• New visual language for Dig/Art.

• Fully designed flow in High Fidelity.

• UI library.

• Functional Figma Prototype.

My Role

• Visual Exploration

• User Interface / Visual Design

• Design System

• User Interface Library

• Prototype

The Process

1. Moodboard

2. Visual Exploration

After searching for references, latest trends and users of the NFT marketplace I came up with two design directions. One I called Dark/Modern and a second one Light/clean.