Café Mowgli's - Brand Strategy & Design

With a focus on inclusivity, a carefree attitude, and creating classic memories for their community, Café Mowgli’s creates coffee that brings us together. Their full delicious menu will feature specialty coffees, smoothies and specialty sodas, as well as a few freshly baked treats. After having this dream and working toward it for the last 7 years, my client is finally putting her dreams into action, it is such an honor to work on this project with her!

After spending two weeks on brand strategy (discovering her audience and their needs, competition analysis and insights, positioning, exploring her brand voice and values), we got to work sketching out logo concepts. This is what we started with (above), and what she chose for her primary logo (below) after a round of revisions.