Toughies by BBco.
Logo Design for a California-based company that brings luxury to tough buckaroo kids through baby pajamas.
The client envisioned a western-style logo thatās scalable, yet distinctive and memorable. The idea behind it is a city girl living the country life and the target audience southern families with young children and their friends/families.Ā
We started out with concepts involving classic depictions of bull and bronc riding but landed on a simpler solution, as the design will often be used in small dimensions.Ā Ā
The logo is based on a legible but impactful hand-drawn Western font mimicking a lasso rope,Ā accompanied by a bivariate color scheme. Itās mature and masculine, with a vintage twist authentic to the American country lifestyle.Ā
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