IMG Academy

I lead a brand/platform redesign for IMG Academy — the largest multi-sport youth training center in the world. This crazy place in Bradenton, FL spit out the likes of Kobe Bryant and Maria Sharapova in their teens.

We also worked with both the academy and IMG (proper) to design the vision for an integrated "athletic operating system" for their students that would fall under this new look and feel.

This is one of the several directions I designed on the path to the final design, emphasizing the action, forward movement, athletic spirit, and fiery passion of its students in an academy seal.