Habitas visual identity

Habitas is a Californian brand that produces and sells CBD containing products. 

Habitas was conceived as a brand that makes a strong impression. 

Visual identity should evoke a feeling of comfort and tranquility.

Therefore, we chose soft colours without strong contrasts.

We aimed to move away from aggressive colours and overly eccentric typography in order to create a universal identity. Identity that can be aimed at a wide target audience. 

The main graphic element is a gradient. It is used to label different strains and flavors.

The logo is made in the Swiss style and claims to be relevant in the long run. 

We have created a range of design deliverables for this brand:

• logo design

• visual identity (color palette, typography, imagery, brandbook)

• printed matter and marketing matter (letterhead, e-mail signature, postcard, gift-card, business card, price-list)

• merchandise (t-shirt design)

• web-design 

• packaging design

• photo retouch

Thanks for your attention!

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