Thego - Logo - Branding Process

Here starts everything.

Thego produces natural lemonades and we create the clothes of their brand.

They wanted a smooth wordmark that can be easy to read by anyone.

Ask for Thego instead lemonades

Almost everytime, everywhere when someone wants a lemonade they will ask for it like "I want a mint lemonade". Thego's strategy is to change this concept, so by default we removed the "lemonade" word from their label and people ask for Eg. " A Thego with mint"

Constant developing

By now we made the logo, the product design and few other essential materials and we're really proud of the results and the public feedback.

Where is this product born?

From June 2022, anyone can taste the lemonades in some restaurants from Romania.

Now what?

For now, there are only 4 types of Thego. As long as we are updated, the products smashed the market and they are prepared for the next big step. They understood the importance of the branding process and now they enjoy the results of it.

More by Leverage Craft

View profile