Stratum – Naming & Logo

Name, logo mark and logotype designed for Stratum, the first NFT marketplace based on physical non-investable assets.

The branding, both in name and design, builds on the notion of the NFT being the virtual counterpart to the physical asset, both working in tandem as the strata of a single entity.

The mark was designed around the letter S, the concept of orbiting celestial bodies, and black hole singularities. Making ample use of negative space, the letter S forms a negative space which exists at the boundary between 2 planes.