Moonrocks and Flowers have a similar composition and type of packaging. Each product is packaged in a small jar that can fit in your palm.

Therefore, we were faced with the task of separating the lines of two different products using different colors. And at the same time, we had to fit all the necessary information into a tiny jar and not overload its design.

We have decided that each flavor will have a particular pair of colors. And each color of any Flower must look nice with each color of any other Flower flavor.

This way cute little jars in different colors will look great next to each other on the shelf. Thus, the buyer, after trying one product, making sure that it is tasty, will want to buy another jar.

You may have noticed a similar effect on yourself. For example, when you once again came to Ikea and saw identical vases there in two complimentary shades. Have you ever had a momentary weakness to buy both of them?

If yes, then you know what I'm talking about.

So we decided to create two radically different color palettes for two different products.

For the Flowers, we chose sand, mustard, lemon, terracotta and fruit colors. We associate them with warm seasons, relaxation, humidity and delicious hot food.

In the meantime, the Moonrocks have been given a palette of cooler colors.

We used for their packaging mint, strawberry ice cream, azure and pine needles colors. This color scheme is associated with a cool breeze, sea, ice cream and exotic countries.

Looking at a jar of azure color, you also want to buy a jar of strawberry ice cream color for it. Because they look great together!

As for the informative content of the pack, we decided to put on the body of the jar only important information about the name, brand and strain of the product. Additional information about the composition of the product is placed on the tiny sticker-limiters on the top of the lid.

Thanks for your attention to this case!

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