Humanity Lives Here

The esteemed Dallas Holocaust and Human Rights Museum (DHHRM) is launching its first full-fledged brand awareness campaign with help from yours truly. As their agency of record, the Tegan team was tasked with increasing overall exposure to the Museum’s expansive modern exhibits and immersive educational resources. Basically, our challenge was to get the word out. Challenge accepted.

We want to position the Museum as a place of both education and memory–a place where visitors can access and internalize the truth of the past, and then be inspired to pass it on. “Humanity lives here” drives home the message that history is all around you, even in your own backyard, emphasizing that it impacts everyone.

The design and copy team explored a variety of concepts that embodied our mission to generate awareness for the Museum’s program offerings, while driving visits to the physical space in downtown Dallas.