La Cocina Del Cuche

La Cocina Del Cuche began as a humble taco stand outside of Cuche’s house in Oaxaca City. With the recent purchase of a food truck, Cuche wanted to upgrade from his hand-written posters to a full set of branding assets that he could use both digitally and with a rotulista (sign painter). He requested bright, bold branding that paid homage to his beginnings with a classic Mexican lettering twist.