Travel Agency Brand Identity Design

About the company

The Holiday Travel Agency" collaborates with both big and small tour operators globally to develop portfolios of accommodation options that meet the demands of each market segment. The company became steadily stronger and became a well-regarded, competent, and well-organized travel organization thanks to its knowledge and acquired experience in both domestic and foreign markets.

About the Logo

As this company offers worldwide service and the client's requirement was also to include that thing in the logo so we decided to go on something like this which represents the world tour. So we went for something like a retro vagabond vibe in it.

Challenges

The challenge we faced in this branding process was to portray the world tour in it. We tried so many variants of this logo and after a lot of iterations, the client liked this one.

Solution

We created comprehensive branding with an intriguing visual design and messaging/positioning plan following intensive research, workshops, and proposals. To explain The Holiday Travel Agency's value proposition to clients, investors, and the media, we condensed it into a concise statement. Then, we developed brand guidelines.

Travel Agency Brand Identity Design