About

Finom is a fintech company built specifically for entrepreneurs and small to medium-sized enterprises. Its product is an all-in-one solution – it combines accounting and financial banking functions into a single mobile platform with easy-to-use functionality, helping clients spend fewer resources on financial management.

Our mission was to build a visual language that would help Finom to stand out in a crowded niche and would be scalable. One more important task was to create a sense of magic – using the services users should feel support and find inspiration that will move their business forward.

Design concept is based on the idea of magical power. It wholly reflects the idea that the Finom product is filled with a magical superpower that inspires its users to do new things in business.

Finom products are always used with a glare that supports the idea of service magic. The glow of a spark is added to photos, illustrations and text in its brightest places.

A magic stream is one of the key visuals of the brand identity. The stream can be on both light and dark backgrounds. It includes shades of the brand's main palettes. It is a raster texture and has several variations – rotation and scaling are possible in any format.

About us

We are a global design agency focusing on tech companies and digital products, with more than 200 projects accomplished for clients from Australia, California, Norway, and South Africa. You can look through our projects here.

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